This spec piece is a two-page email announcement done for an e-commerce site that has a targeted ad portion to their outreach. Originally, this ad opened up to a list of products with various prices and discounts listed. Only images that back-linked to the website were present; there was no introduction text and about a dozen images. I created this email announcement as an alternative; the design is only for visualization purposes and is not meant to reflect a final design product.

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Purpose: For the audience to visit the website (www.sitename.com) and purchase a sale blanket or other product.

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Business Goal: This ad should help increase traffic to the site and help create repeat customers.

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Audience: Horse owners of all ages who are looking to purchase a blanket for their horse or horses for this fall and winter season. They may be looking for trusted brands that are well-known in the community that this site stocks, and may have specific concerns such as waterproof material, material that lasts through horses rough-housing or maybe in 24/7 turnout and may include heavy-duty filling for challenging climates or "hard-keepers" (horses that lose weight easily in the cold). This audience may also be looking for unique and eclectic prints that make the dreary winter days at the barn a little more fun to look at (imagine a horse covered in tacos running around the pasture). This ad may include some light jargon specific to this audience and is reasonable for this audience to understand without additional explanation or context.

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Tone: Friendly, Promotional, Down-to-Earth

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Considerations: Must include SHOP NOW button, may include or omit 1-year money-back guarantee on select blanket brands.