This spec piece is an 11.55" x 21" full-page newspaper ad deliverable for Green Gardens, an eco-friendly and cost-effective community.

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Purpose: For the audience to visit the website (www.greengardens.com) and register for information.

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Business Goal: This ad should help Green Gardens sales teams get more leads for prospective purchases.

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Audience: Couples ages 30–45 years old with children; are looking for safe and friendly neighborhoods in which to raise their kids. They want to be environmentally conscious, but eco-friendly efforts must easily fit into their lifestyles. They want a house with room for their families to grow and big yards, but they also want an idyllic neighborhood community. Above all, they are cost-conscious and do not want to spend a great deal of money on a home just because it is environmentally friendly.

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Tone: Friendly, Promotional, Sincere

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Considerations: Must include URL.